Amoena release their autumn/winter 2015 collection
PUBLISHED: 15:29 13 August 2015 | UPDATED: 15:29 13 August 2015
Market-leading breast-care brand, Amoena, is dedicated to providing women with gorgeous lingerie and clothing that will support them throughout their day, helping to restore a sense of femininity following breast cancer surgery.
The company’s autumn/winter 2015 collection, available in selected stores and online from 1 September, is proof that there’s no need for women who have had breast cancer to give up on glamour.
Ladies looking for a wardrobe refresh will be spoilt for choice this season, with lingerie in autumnal deep berry colours, browns and neutrals, spiced up with midnight blue and a splash of pink. T-shirt bras are always in high demand, and many of Amoena’s best-selling soft-cup styles are reinvented in new seasonal tones that are just ripe for adding to your lingerie collection.
Amoena has also extended its home and leisurewear ranges to include beautiful nightwear and relaxed separates that are perfect for sleep or sofa, while easy, feminine dresses in vibrant colours make for effortless dressing. All styles include an integral pocketed shelf-bra.
Inspired by Parisian couture
Amoena’s ultimate aim is that every woman should have the same choice of lingerie after breast cancer surgery as she did prior to her diagnosis. And when it comes to pure indulgence, Amoena’s Seduction capsule collection for AW 2015 really ups the glamour stakes.
Always a pioneer, the company launched Seduction to push the boundaries by consciously focusing on putting ‘sexy’ into mastectomy lingerie. “We were the first to introduce a capsule range specifically designed to offer women who’ve had breast cancer surgery a sexy lingerie option,” explains Amoena’s marketing manager, Rhoda White. “For some women lingerie isn’t just underwear – it’s a passion, an obsession and our Seduction was designed for them.”
Seduction gives more than a nod to boudoir and burlesque influences, and this season sees a sultry explosion of autumnal richness, with lacy bras, briefs, camis and bodies in deep burgundy, black and midnight blue. For lovers of luxurious lingerie, this could well be a temptation that’s hard to resist.
The Amoena range is available from its shop in Chandlers Ford, Hampshire, from selected retailers including Daniel of Windsor, online at www.amoena.co.uk and via mail order. For more information, call 0845 072 4023.