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UK retail website dedicated to upcycling

PUBLISHED: 14:53 13 February 2015 | UPDATED: 15:50 23 March 2015

A stand out retro chest of drawers by Jitka Brimble, £380

A stand out retro chest of drawers by Jitka Brimble, £380

DAVID VENNI

The UK's first retail website dedicated to the trend of upcycling, championed by celebrities including Kirstie Allsopp, Kevin McCloud and Livia Firth, has been launched

Max the bath tub sofa: hand crafted from an original vintage cast iron bath and upholstered in fabric of your choice by Bedfordshire-based Reestore, £1,850Max the bath tub sofa: hand crafted from an original vintage cast iron bath and upholstered in fabric of your choice by Bedfordshire-based Reestore, £1,850

Remade in Britain (www.remadeinbritain.com) has some 300 upcycling retailers spanning furniture, interiors, lighting, clothing, jewellery and accessories. It aims to grow its list of retailers to more than 1,000 in the next 12 to 18 months alone.

This vintage wavy chest of drawers is from Bucks-based Jitka Brimble Furniture, £460This vintage wavy chest of drawers is from Bucks-based Jitka Brimble Furniture, £460

Among them is Jitka Brimble of Bow Brickhill, Milton Keynes, and Max McMurdo, star of Kirstie Allsopp’s Fill Your House for Free and founder of eco design business, reestore, which was boosted after securing investment from Dragon’s Den’s Deborah Meaden and Theo Paphitis six years ago.

Zade is a gorgeous bendy lamp made from a Lucozade bottle and an Oasis bottle by eco-artist Sarah Turner. Available in eight different colour options, £69Zade is a gorgeous bendy lamp made from a Lucozade bottle and an Oasis bottle by eco-artist Sarah Turner. Available in eight different colour options, £69

Max creates a number of bespoke furniture items including a V8 engine coffee table, bath tub chair and baby grand piano shelving unit.

Stylish upcycled 70s sideboard painted in mercury shades and decorated with 70s style fabric, Jitka Brimble Furniture, £600Stylish upcycled 70s sideboard painted in mercury shades and decorated with 70s style fabric, Jitka Brimble Furniture, £600

He said: “Upcycling is a movement which is ever growing in both popularity and consumer interest and it’s great to see Remade in Britain offering a much-needed platform to bring this vibrant community together. The beauty of upcycling is that there are quite literally no limits to what you can create and the wide selection of products and retailers showcased on Remade couldn’t demonstrate this any better.”

The term ‘upcycling’ was coined in Germany in the early nineties and refers to the reusing of discarded items or materials, turning them into items of higher quality and value, rather than recycling, which involves breaking down items to create something entirely new.

Remade in Britain founder, Donna Fenn said: “Increasingly the UK’s throwaway culture is being replaced with a resurgence of the ‘waste not, want not’ ethos from the past. The upcycling community is championing this with fantastic creativity, innovation and beautiful design and that’s what makes Remade in Britain so exciting.”

Remade in Britain provides a platform for retailers to sell upcycled products straight to consumers through their own online shop, with a commission fee taken on each product purchased. The site is designed to be a ‘hub’ for the upcycling community, offering a place to advertise courses, events, items available for salvage and upcycling supplies.

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