UK retail website dedicated to upcycling
PUBLISHED: 14:53 13 February 2015 | UPDATED: 15:50 23 March 2015
The UK’s first retail website dedicated to the trend of upcycling, championed by celebrities including Kirstie Allsopp, Kevin McCloud and Livia Firth, has been launched
Remade in Britain (www.remadeinbritain.com) has some 300 upcycling retailers spanning furniture, interiors, lighting, clothing, jewellery and accessories. It aims to grow its list of retailers to more than 1,000 in the next 12 to 18 months alone.
Among them is Jitka Brimble of Bow Brickhill, Milton Keynes, and Max McMurdo, star of Kirstie Allsopp’s Fill Your House for Free and founder of eco design business, reestore, which was boosted after securing investment from Dragon’s Den’s Deborah Meaden and Theo Paphitis six years ago.
Max creates a number of bespoke furniture items including a V8 engine coffee table, bath tub chair and baby grand piano shelving unit.
He said: “Upcycling is a movement which is ever growing in both popularity and consumer interest and it’s great to see Remade in Britain offering a much-needed platform to bring this vibrant community together. The beauty of upcycling is that there are quite literally no limits to what you can create and the wide selection of products and retailers showcased on Remade couldn’t demonstrate this any better.”
The term ‘upcycling’ was coined in Germany in the early nineties and refers to the reusing of discarded items or materials, turning them into items of higher quality and value, rather than recycling, which involves breaking down items to create something entirely new.
Remade in Britain founder, Donna Fenn said: “Increasingly the UK’s throwaway culture is being replaced with a resurgence of the ‘waste not, want not’ ethos from the past. The upcycling community is championing this with fantastic creativity, innovation and beautiful design and that’s what makes Remade in Britain so exciting.”
Remade in Britain provides a platform for retailers to sell upcycled products straight to consumers through their own online shop, with a commission fee taken on each product purchased. The site is designed to be a ‘hub’ for the upcycling community, offering a place to advertise courses, events, items available for salvage and upcycling supplies.