CHRISTMAS OFFER Subscribe for £25 today CLICK HERE

Dragons' Den impressed by Windsor mums

PUBLISHED: 12:11 04 March 2011 | UPDATED: 15:26 20 February 2013

The Buggyboot has £80,000 of funding

The Buggyboot has £80,000 of funding

Two Windsor entrepreneurs, who decided to create a new product whilst walking their dogs, braved TV's Dragons' Den to receive 80,000 of funding. Dragon Deborah Meaden beat co-Dragons James Khan and Theo Paphitis to secure a deal with the applican...

Two Windsor entrepreneurs, who decided to create a new product whilst walking their dogs, braved TV's Dragons' Den to receive 80,000 of funding. Dragon Deborah Meaden beat co-Dragons James Khan and Theo Paphitis to secure a deal with the applicants Charlotte Evans and Carolyn Jarvis to help them market their Buggyboot shopping and storage accessory.

Charlotte, a trained nurse with three children, came up with the idea after struggling with a pushchair and shopping. "I did nothing about it until three years ago, because I had been juggling work and family, but when I mentioned it to Carolyn we agreed to develop it," says Charlotte. With the help of Designworks, they designed and manufactured the Buggyboot as a stylish shopping accessory that would attach to lightweight buggies for hands-free shopping and storage without tipping a buggy backwards.

"We were quite nervous about appearing on Dragon's Den as you see so many companies made to look foolish, but we were confident in our product and we prepared our pitch very carefully," says Carolyn, who also has three children, and has been running a training business in childcare protection.

Deborah Meaden offered the 80,000 investment in return for a 30 per cent equity in the business. "We've met Deborah since the show and she's very warm and personable face-to-face, and has bags of enthusiasm so I don't think we could be working with a better investor."

Most Read

Most Read

Latest from the Berkshire Life