Cobbs Farm Shop and Kitchen in Hungerford: Best connected farm shop in the UK

PUBLISHED: 10:01 16 February 2016 | UPDATED: 15:41 16 February 2016

Celebration time at Cobbs Farm Shop: now that’s what we call broadband!

Celebration time at Cobbs Farm Shop: now that’s what we call broadband!


Speed is usually one of the last things on our minds when we visit a farm shop. There are all the fascinating goodies you won’t find elsewhere, plus piles of tempting local produce, whatever the season.

However, we are delighted to join in a ‘speedy welcome’ to recent events at Cobbs Farm Shop and Kitchen in Hungerford, which has become the best connected farm shop in the UK, thanks to a government funded scheme.

The retailer and restaurant is one of the first to go live with Gigaclear’s pure fibre ultrafast broadband service, which will now roll out to others in West Berkshire as part of the Superfast Berkshire project.

Whether in the shop, café or play barn, it means we can now access internet speeds up to 30 times faster than the UK average. That’s bound to come as a surprise to those of us used to shaking how heads, phones and tablets in some rural areas of Berkshire and Buckinghamshire.

Cobbs Farm Shop and Kitchen owner Tom Newey, says: “Previously, we only had up to 6Mbps speeds, which just isn’t enough. We’re hoping to set up a new ‘click and collect’ service for customers.”

Residents and business owners in surrounding communities, such as Hungerford, East Garston, Kintbury and Lambourn, will also benefit from superfast speeds as the roll out continues. Gigaclear’s investment of £16m, combined with contributions from BDUK, the West Berkshire Council, and Thames Valley Berkshire Local Enterprise Partnership, means that phase 2 of the project will see superfast coverage expand to in excess of 99% of West Berkshire by 2017.

West Berkshire’s Cllr Dominic Boeck says: “It is fantastic to see a real life example of where superfast broadband really makes a difference to both businesses and homeowners alike. Residents and business owners in surrounding communities will now be looking forward to benefiting from these superfast speeds.”

Let’s hope this year also sees improved broadband in other small communities, including in parts of Buckinghamshire where regular readers will know our columnist Karen Kay has been greatly frustrated by a ‘go-slow’ connection!


• Eating out in Berkshire - best restaurants - Whether you’re looking for fine dining, pub food, a romantic meal for 2 or a taste of something from further afield, eating out in Berkshire really has something for everyone. Here’s our guide to the best local restaurants and pubs

Farm Shop of the Year winner at the Berkshire and Buckinghamshire Life Food & Drink Awards 2015 - A good farm shop needs to have that extra-special something to tempt shoppers away from their local supermarket

Latest from the Berkshire Life