Dream machine for all occasions

PUBLISHED: 12:05 04 March 2011 | UPDATED: 15:26 20 February 2013

Alison Crook

Alison Crook

UK Ultimate, which was set up by Alison Crook in Bourne End three years ago, has notched up success after success with its luxury special occasion limo-coach...

UK Ultimate, which was set up by Alison Crook in Bourne End three years ago, has notched up success after success with its luxury special occasion limo-coach.

John Travolta, Hugh Hefner, Alan Shearer, and Jamie Redknapp are just a few of the clients who have used Alison's facility and her company is to be featured in a special behind-the-scenes TV programme. "Our customised coach was used as the Media Centre for the Tour of Britain 2008 race in September," explains Alison.

Visitors to the Newbury Business Show would also have noticed an Ultimate limo-coach being used as a VIP centre. "Greg Dyke was absolutely fascinated and he just about got away in time for his main speech!"

So what about John Travolta? "Well, we accompanied him for three days whilst he was in the UK and when the paparazzi got too much for his children they used the coach as their retreat and to watch TV.

Alison says their coach is unique as it's the only such facility in the UK for groups of up to 15. "Stretch limos were becoming a bit naff and other coach companies were only offering facilities for 20 or more. There was a gap in the market and it's proved to be extremely popular."

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