Green heroes - Georgina Coyle, Georgina’s Vintage Couture

PUBLISHED: 10:21 01 April 2020

Georgina loves all things vintage and sustainable (c) Dijana Capan

Georgina loves all things vintage and sustainable (c) Dijana Capan


Georgina Coyle, owner of the fabulous eco-company, Georgina’s Vintage Couture in Harris Arcade in Reading, brings beautiful vintage to the public.

Georginas shop in the Harris Arcade (c) Dijana CapanGeorginas shop in the Harris Arcade (c) Dijana Capan

It seems the lure of fashion is growing, so to help your planet, it is important to re-use, re-wear and re-purpose clothes and accessories.

“We offer things that are unusual, colourful, bright, weird and wonderful,” she says. “Every item is hand-picked for people who are in search of their own individual style. So, if a customer is looking for something in particular, I will try my best to source it for them.” says Georgina.

She adds: “It is not just students who love vintage, the age range is so broad. Everyone seems to appreciate it. What is great about vintage clothing is it is very unlikely you will see anyone else wearing the same as you. Vintage is perfect for standing out in the crowd.”

Initially working as a retail manager and then a primary school teacher, Georgina felt that there was something missing in her life. “I have always had a passion for vintage, so in 2010 I started Georgina’s Vintage Couture, selling my goods online and at vintage fairs in and around Reading.”

The business adapted further in 2017 when Georgina opened her vintage boutique in the charming Harris Arcade. “I wanted somewhere I could settle and sell my vintage clothes in one place. I wanted to be doing it all the time and the fairs weren’t enough for me, and I live locally in Caversham,” she says.

It is evident vintage is a huge love for Georgina and even her seven-month-old daughter, Arabella, gets to enjoy the perks of her mum’s stylish innovative taste. “I like to dress my daughter in second-hand and vintage clothing,” she says. “I am keen to have a rail of children’s pieces at some point in my shop.” You’re never too young to shop sustainably!

Still on maternity leave, Georgina’s average day of demands has certainly increased. “Now it is a lot of nursing, nappy changes, an occasional baby class, housework and running a business,” she says. “I am planning to move the business more online over the next few months, so look out for me on Etsy.”

Georgina’s determined to get more people re-using and and re-wearing, so if you have vintage items you want to sell, get in touch.

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